So, you have a great mobile application that looks good and has a lot of useful features. Fantastic!
But wait a minute.
Have you ever thought who is going to download your app? There could be several other similar apps like yours, so what is it that will encourage your targeted users to download your application.
Here comes the role of marketing. Without a strategic marketing, it’s very difficult to make your mobile app successful.
Although app marketing is crucial for any business’ success, most of the entrepreneurs don’t know how to go about it.
In this blog post, I’ve shared 7 tips to promote your mobile app effectively.
Let’s dive in.
#1 Plan The Marketing In Advance
If you believe that marketing is something that comes only after development, think about it again.
Don’t wait until the date of your app release. Instead, you must formulate a marketing plan before or during your mobile app development.
Planning your app marketing in advance will help you to acquire the user base before even you launch your application.
For instance, if your app developer has given you a timeframe to complete & launch your app in 60 days, you can still start a marketing campaign to grow the awareness about your product or app among your targeted audience.
It could be in the form of a landing page or a Facebook page where you talk about your “coming soon” app and leave the users excited to wait for your app launch.
#2 Prepare A Business Plan
Before even you get started to build your mobile app, you must have a business plan with you.
Primarily, there are 2 important aspects of a business plan:
Targeted audience: Who is your targeted audience? Where they are based? What’s their age group, likes and dislikes. Consider all of these aspects before you start building your application.
Business model: How your business is going to earn from your application. Will it be paid app, freemium app or a free app?
#3 Develop A Website
A website can help you to promote your mobile application efficiently.
Here are some of the things that you can do with your website to promote your app:
- Write about the features of your mobile app.
- Mention the benefits that your users will get from your application.
- Place the download links of your app on your website.
- Optimize your website for search engines.
- Market your website through search engine marketing (SEM) which will eventually promote your mobile app.
- Embed a video on your website to help your audience learn about the usage of your application.
You see, creating a website for your mobile app can do a lot of things for you.
So, hire a website developer and build your website today!
#4 Go For Press
One of the best ways to promote your mobile apps is to build hype before its launch. And press release is a great way to build hype for your mobile app.
All you have to do is, write an interesting news and submit it into various press release directories.
By doing this, you can get more traffic onto your website and more downloads & installations for your application.
#5 Social Media
Social media has become an essential part of any marketing campaign.
Be it a website or a mobile application, social media can play a vital role in their marketing & success.
Creating a social profile and participating in it actively will reap higher returns on your investment of time & money. But the key is consistency & active participation.
You can also use social media for advertising your mobile application. For example, Facebook advertising. It’s one of the effective yet affordable mediums to get targeted traffic to your website or app.
#6 Gain Visibility
When it comes to gaining the visibility for your mobile app, there are several things you can do. Some of them are mentioned below.
- Submit your app on promotion websites like RateMyStartup.com
- Perform email marketing.
- Run social media contests to encourage users share your app among their community, friends or families.
- Writing a blog post and submit it to other bloggers’ website.
#7 Optimize Your App's Page On the Store
App store optimization is something which most of the app entrepreneurs underestimate.
They pay attention to all of the external sources to market their mobile app but tend to forget about the importance of optimizing their app page.
Here are but few of the essentials things to take care on your app page:
- Ensure that the description of your app is short and sweat.
- Explain the major benefits of using your app.
- Make sure that there are no mistakes in the content of your app page.
- Showcase the process of your mobile app using nice screenshots.
- Use keywords within your description so that your mobile app is visible when users are searching for it.
Conclusion:
Mobile app development is no more a big thingy these days. You can easily hire an affordable app developer and get your app rolling. But who cares? There are already tons of applications available in the marketplace. So, you need to ensure that you put every possible effort to market your mobile app and make it successful.