Back in the day, when e-commerce was just gaining momentum, the most important concern for business owners was whether they needed an e-commerce website. This question has become rhetorical now.
As e-commerce has massively gone mobile, the question has become, “Do you need to build e-commerce apps for your business?” And even this question is becoming rhetorical now.
Now is the perfect time for you to create mobile apps for your e-commerce business to garner bigger profits.
Due to the continuous progress in mobile app development technologies, the industry is changing drastically.
While your mobile app development cost may go up quite a bit if you play with novelty features like Augmented Reality and Voice Prompts, there are still many selling features you can add to your e-commerce app without breaking the bank.
Here are 7 selling features that you can add to your e-commerce mobile app without increasing the cost of development significantly.
#1 Push Notifications
Push notifications are one of the easiest and most effective ways of attracting users to your e-commerce store.
You can use push notifications to inform customers of discounts or fresh arrivals.
Your mobile app developer will not need to add much to add this neat feature, and your users will be inspired to take immediate action on the notification.
What’s more!
Push notifications get more responses from users compared to text messages or emails.
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#2 Reviews & Ratings
Allow your users to rate and review the features offered by your e-commerce app. Customers should be able to provide negative and positive feedback on your products and services.
This will help you improve your business.
If your app only shows positive feedback, customers may feel that they are being deceived, which can affect your business’s success.
It is easy to find off-the-shelf components to integrate this feature at low cost.
#3 Advanced Search
E-commerce apps typically have thousands of products listed across tons of categories.
The app must provide precise filters and advanced search options to help customers find their favorite items.
A robust search feature on your e-commerce mobile app will allow even new customers to quickly find the products they desire without much hassle.
Adding search is a standard task for your app developer, which can result in more sales.
#4 Wish List
This is now considered an essential feature for e-commerce mobile apps. Most mobile app makers are well aware of how to implement a wish list feature, and it does not cost much.
This feature will allow the users to bookmark the items they wish to purchase.
Enabling this feature will allow you to notify users when you run offers applicable to items in their wish lists.
Targeting the customers based on their wish list will result in better conversion rates.
#5 Featured Products
Featuring trending discount offers and products using banners and vivid sliders is straightforward. They have also become a hallmark of successful e-commerce apps.
You can make your landing page more appealing by displaying hot products.
Customers will notice these the moment they enter your e-commerce app. This will also help you keep track of customers who explore the options presented to them on the slider.
#6 Quick Checkout
This must-have feature is another low-hanging fruit you should not miss out on.
A “Quick Checkout” feature will allow customers to complete their orders using the information they can access from their profiles. This includes the shipping and billing information used by the customer.
Keep your checkout process simple and easy so the user can complete the transaction with minimum clicks.
Many customers abandon their shopping carts if they find the checkout process cumbersome. A quick checkout feature can result in increased sales for your business.
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#7 Analytics
All businesses must have a follow-up system that helps them measure success, progress, and growth at periodic intervals.
Having a clear picture of how business activities are behaving helps you scale and improve customer persuasion strategies.
It is important for you to integrate accurate analytics mechanisms in your e-commerce app to track and record data related to customer behavior and interaction so you can craft a better user experience.
Analytics has become a standard part of most mobile apps. There is a high chance that your app builder will already know ways to integrate analytics into your mobile device quickly without incurring a huge cost.
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