Are you a small business owner in Singapore and wondering if you should invest in mobile application development?
Or do you always think great about mobile apps but not sure how it can become a good fit for your business or how it can improve your business?
In this blog post, I will be sharing why your small business needs a mobile application.
Actually, I have listed down 7 major reasons to invest in mobile apps development for your business.
#1 Customer Engagement
When your customers download your mobile app on their devices, you get an advantage of engaging them with your business, anytime.
Below are some of the interesting ways to engage your customers using a mobile app.
- Providing giveaways and incentives
- Providing regular updates
- Encouraging customers to write reviews
- Integrating a quiz for them to attempt & win
#2 Brand Building
A mobile app can help small businesses to build & promote their brand. Because of the limited advertising budget of small businesses, a mobile app can prove to be helpful in spreading their brand awareness.
All you need to think about is various ways to spread your mobile apps and increase its number of downloads.
#3 Process Enhancement
If you look around, you will find that many small businesses & outlets such as spa, gym etc. have started serving their customers through mobile apps. For instance, the customers can download their apps and start booking sessions or classes either by paying or confirming through the app.
These small businesses, through their mobile apps, can also notify their customers about the offers and promotions that they have been running currently. This will bring not only loyal customers to the businesses, but will also help to get repeated businesses from the same customers.
#4 Support Enhancement
Having a mobile app for your small business can save you a lot of money that you might have been paying to your support staff.
When your customers download your app, they can simply login and start creating the tickets about the issues that they have been facing and you can reply to those concerns online. Now, they won’t be required to call you or come to you for every small problem.
#5 Direct Advertising
When your mobile apps are downloaded & activated on your customers’ devices, any notification that you send them will be viewed by them almost instantly.
Thus, push notifications can become your advertising tool through which you can send offers & promotions to your customers directly.
#6 Competitive Advantage
Not all businesses have been using mobile apps. There could be 2 major reasons behind this.
A. Most of the small businesses think that the mobile apps development cost is too high, while the truth is that you can find an affordable mobile app developer if you are clear about your requirements & do some research on best platforms that your app developer can use to build your mobile applications.
B. There are still many small business owners who don’t know what are the advantages of a mobile app and how can their businesses be benefited from a mobile app.
This is a golden opportunity for your small business to get a mobile app and outrank your competition by enhancing your business process & customer experience.
#7 Providing Value To Customers
The businesses who understand that customer is king, will always find unique ideas to serve their customers well. A mobile app can prove to be a great useful tool for you to improve your customers experience.
As a small business owner, you can provide your customers with added values through your mobile application and ensure a long-term customers with them.