There has been a substantial improvement in the way various businesses are serving & engaging their clients with. Financial institutions are not at exceptions.
Over a decade, almost all the financial institutions or agencies have been interacting with their customers through the websites and emails.
Now it’s time to go mobile.
Many finance companies have already been leveraging & investing on the mobile application development. You can do that too.
If you too, need a mobile app to accelerate your business activities, this blog post could prove to be helpful for you.
I have shared 5 essential features that a finance mobile app must have.
#1 Simplified UX
When it comes to a finance mobile app, where the users expect to see massive calculations done in an understandable fashion, simplicity is the key to success. In other words, the complex data must be shown to the users in an intuitive way.
The quality of user experience on a finance mobile app determines its success, to a large extent.
The facts & figures of all the products must be presented & processed in a user-friendly manner.
Over the last few years, Chatbots have been serving as an important tool to serve the customers on the websites & mobile applications.
The users of a finance app may have some queries about the calculation process or perhaps about some facts.
Therefore, its a great idea to integrate a chatbot with the mobile application so that the users can get their queries resolved whenever they want to.
The good news is that integrating chatbots on a mobile app is not a challenging task these days.
Any app developer can integrate a chatbot with the mobile application in few hours only.
#3 Push Notifications
A push notification is a great feature to get the users of a mobile app engaged.
Therefore, it’s important for a finance mobile app to have a push notification feature so that the app owners can send out messages related to the new financial products or renewal of existing products.
One thing to note here is that not all of the app developers or mobile app development companies include push notification feature in their package, by default.
So, before you hire any app developer to build your finance app, you must make sure that they have included the push notification feature in their quotation.
Based on the users’ behaviour & preferences on the mobile app, they must be shown the related products in which the users may be interested.
In other words, an app must be able to understand the needs of individual customers and show them the tailored strategies that could be beneficial for them.
With the help of tracking & analysis feature, a finance application can keep a track of each individual customer’s activities and can advise them to manage their money in a better way.
The app can also provide each user with their activities history and accordingly suggested appropriate products for them.