Developing a mobile app is a different thing and marketing it is totally different.
Have you already strategised your marketing activities before launching, or even before developing your mobile app? If ‘Yes’, you are on the right track. Congrats! But if your answer is ‘No’, then you need to work out on it immediately otherwise you may loose your development cost & marketing dollars too.
While its true that everyday thousands of apps are being uploaded to the Google Play Store or iTunes, but not all of them get success.
The major reason that most of the mobile apps fail to get desired revenue is the lack of proper marketing. Don’t let this happen to you.
By following best marketing activities, you can ensure not only the return on your mobile app investment, but also its popularity.
In this blog post, I have shared 4 mistakes that you must avoid at all costs for your mobile apps marketing.
#1 Failing To Optimize Your Mobile App For App Stores
If you haven’t heard of ASO (Apps Store Optimization), you must learn about it before you launch your mobile app.
Even better, before you hire a mobile app developer, you must prepare to optimize your mobile apps for the app stores.
Various studies have proved that more than 60% of the apps are found & downloaded by searching them on their respective play stores. In other words, most of the people discover apps simply from browsing the app store.
What does this mean to you?
If you haven’t optimized your app in a way that the users can find it easily, there are higher chances that you’ll miss out on lots of sales.
How you should optimize your mobile application for apps store?
The first step is to define the keywords on which you want the users to find your app.
Once you’ve chosen the best key words, below are a few ASO steps you’ll want to take:
A) Use the primary keyword(s) in your app title. It is to be noted here that you should avoid changing the title of your app later because that will make your app more difficult for people to find.
B) Try to increase the number of downloads by marketing your brand & app. The total number of times your app has been downloaded will affect its ranking in the app store, so you must focus on increasing the download numbers.
C) Encourage your app users to post good reviews for your app. Perhaps, you can request your mobile app developer to install a review module with your app so that the users can feedback about your app easily.
#2 Do Not Over Promise & Under Deliver
The description that you use on the app stores for your mobile application must be congruent with its actual performance.
Do not mention something exciting or cheesy that doesn’t comply with your app mechanism otherwise it will lead to the users’ disappointment.
When the users don’t find any app according to their expectations, they tend to post negative reviews about that app. I am sure you would always want to avoid this situation because it will really kill your whole marketing campaign and can ruin your sales & revenue too.
How to avoid this situation?
A. Mention the benefits of your app & highlight its unique selling points, but do not exaggerate.
B. Include screenshots of your app that will help the users to set their expectations accordingly.
Many people think that if their mobile application has nothing to with the web services, they don’t need a website at all. Technically, that may be true but from the marketing point of view, it could be a big mistake.
If you don’t want to invest your money in a website development, you can go for a micro website. A micro website contains only 2-3 webpages that talks about the services & products offered by you.
Perhaps it would be a great idea if you can include a blog post on your micro website and talk about your mobile app, its benefits and its features.
Having a micro website where you can post some useful information about your app and leave the app download link, will help you to increase the number of downloads for your mobile application.
#4 Not Using Social Media
If social media is not a part of your marketing plan, then you need to think about it again.
Yes, social media can help you to open the floodgate of users who could be interested in downloading & using your mobile app. Here are but 4 major reasons why you must market your app on social platforms:
A. More than 70% of the internet users are on social media websites. Be it Facebook, Twitter, LinkedIn or Pinterest, your targeted customers are living there & spending their considerable amount of time on these platforms.
B. Most of the social media lovers use their mobile phones to access their social accounts. It simply means that they can directly download your app from these social websites to their hand-held devices.
C. If your app has a lot of benefits for the users, they won’t mind discussing about it and sharing it with their friends, family and colleagues. This way, your mobile app is spread like a wildfire. As a result, you get loads of downloads and sale (if you sell your products on the app).
D. Advertising on social media platforms is cheaper than any other online advertising mediums. By spending as low as $2-$5 a day, you can get exposure to thousands of targeted users. Isn’t it interesting?
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