Building a mobile application is no more a challenge these days but attracting & encouraging users to buy from your app does take some extra ingredients.
Although there are several elements that you can incorporate into your eCommerce mobile app to increase your sales, here I am sharing 15 essential things that you must add to your app.
Let’s dive in.
#1 Make The App Design Simple
The simplicity of design is the key to success, whether it’s an eCommerce mobile application or a website. We as human beings, love simple things that are easy to understand.
Complicated mobile UI designs will do nothing but kill your conversion rate.
Therefore, you must work with your app designer to create a simple yet attractive layout for your mobile app.
#2 Build A User-Centric App
Most of developers make the mistake of building an app that’s not intuitive. They build the apps from their own point of view. They don’t think from the users’ perspective.
In order to build a user-centric app, you must know your target audience first.
What’s their age group, preferences, behaviour, etc? Once you have all of these details with you, share them with your app developer so that he can come up with a user-centric app.
#3 Show A View Cart Button Everywhere
Personally, I have seen many eCommerce apps that would allow us to add products to our cart but after that, we have to struggle a bit to find out the “View Cart” button. In some cases, the “View Cart” button is hidden at the bottom, and in a few cases, it’s not there at all.
To make it easier for the users to view their cart and confirm their order, you must ensure that your app has a prominent “View Cart” button placed at the top and it’s visible to the users once they add any product to their cart.
#4 No Surprises On the Prices
Avoid giving surprises to your users. The pricing on your eCommerce app must be transparent. All the surcharges like shipping costs, taxes, etc. must be shown on their cart page.
The more surprises your users will find on your app, the lower will be the conversion rate.
#5 Quality Images
Your users are expected to pay online for placing their orders without getting a feel of your product(s). It is, therefore, necessary to use high-quality images on your mobile app so that they can at least get a closer look at your products before they make their decision to buy from you.
#6 Appropriate Product Description
Now this is something tricky.
Some sellers add too much description for their products and some add too little. The description of any product should be as long as it explains the major benefits.
Especially in the case of mobile apps, where the screen size is small, you must try to optimize the length of the product description.
It should be as long as it explains your products’ features & benefits and as short as it looks easy to read.
#7 Show Urgency
A sense of urgency can help you grab more sales. You can display a sense of urgency in 2 ways:
- Scarcity of products.
- Limited time offer.
This is perhaps the most effective yet simple way to get more sales & customers.
#8 Show Search Bar
Without a search bar on your app, your users may not be able to find their desired products which may result in a low conversion rate.
Therefore, for an eCommerce mobile app to succeed, it must have a robust search bar that will not only allows the users to search for their products but will also show them the suggested products.
#9 Allow Filtration
Multi-tier filtration feature on your eCommerce app will help the users to narrow down their search results and choose the product(s) they have been looking for.
Again, a smart filtration feature will help your users to stay engaged with your app and get more orders from them.
#10 Display Support/Contact Info
In order to gain the confidence of your users, your app must display a support or hotline number on all the screens. It will help your potential buyers to call you in case of any queries or confusion.
Apparently, showcasing support/contact info on all the screens of your app will definitely increase your sales as it will increase the level of trust among your potential buyers.
#11 Quick Checkout
Not all users like to spend their time creating their accounts with any eCommerce app or website. Additionally, no one would either like to fill out lengthy checkout forms.
What’s the solution then?
- Provide an option of guest checkout to all of your users.
- Ensure that your checkout form is short & sweet.
#12 Social Media Sharing
Everybody is on social media. Your potential buyers too.
So, it does make sense to allow the users to share your products among their community, family, and friends.
You can request your mobile app developer to provide a sharing feature on all the product screens of your eCommerce application.
#13 FAQ
Providing answers to some of the frequently asked questions will enable your potential buyers to self-help & resolve their queries.
#14 Show Reviews
Encouraging your existing customers to write reviews on the products will make them feel important as they will be able to voice their opinions.
At the same time, these reviews can help potential buyers to make their decision to buy your products.
#15 Push Notifications
A push notification feature on your eCommerce mobile app could be another great way to increase your overall sales.
Through push notifications, you can send your customers various offers & discounts.
In other words, push notifications on mobile apps are great to engage your customers with your brand.
Recommended post: 8 Reasons to add push notification features into your mobile app