Facebook is everywhere. Be it business, personal networking, or social community, you will realize that people have found using Facebook convenient for meeting their objectives. However, having a Facebook account or business page is not enough. Since it’s a social tool, spreading your Facebook account across your desired/targeted users is essential. Now, the big question arises: How can we do this? How can we spread our Facebook page among the targeted users who can eventually become our paying customers? As a Facebook marketing consultant, I need to make sure that the followers/fans of my client’s Facebook page are genuine and, at the same time, in good numbers. The best way to integrate Facebook widgets is your website or blog, which can help to increase the number of followers.
In this blog post, I will elaborate on a few ways to integrate Facebook widgets on your website or blog and increase your Facebook visibility.
Like Button
This is the most commonly used widget on any website. This widget helps users to like and share any page of the given website with their Facebook friends with just one click of a button. Usually, these kinds of ‘like’ buttons are placed on every page of the website to make it easy for the visitors to share the content. This plugin also helps the website get a good number of new visitors because when a visitor like and share any webpage with their friends, it’s likely that their friends will also visit the shared page.
Comments Plugin
The comments plugin enables visitors to post their thoughts on any specific topic piece of news, article, blog, or even webpage. This plugin is used on news and blog websites/portals. It is an effective tool for webmasters to gather feedback from their visitors without any CMS functionality created for this purpose.
Send Button
Facebook Send Button helps website visitors send content from the given webpage to their friends. This button/plugin is similar to the ‘Like’ button, with the difference that visitors can write customized messages for their friends while sharing any webpage. These notifications appear in the friends ‘message list; however, in the case of the ‘Like’ button, the shared information is shown in the news feed rather than the ‘Message’ list.
Activity Feed Plugin
This is one of the useful Facebook tools that you can use on your website to show the visitors’ latest activities, e.g., likes, shares, and comments done by their friends on your website. Please note that this tool will help your website only when you have a tremendous amount of traffic because showing a stale activity box with little or no activity will not serve any purpose for your business. Still, instead, it will harm the image of your business.
Login Button
The Facebook login button allows users to sign in with your website application, blog, forums, etc. This button is helpful when your website has a registration process, and users can skip registering. Instead, they can sign in with their Facebook login details and access the required restricted area of your website. While signing in through their Facebook login details, the users must also allow your website system to gather their details, which they have shared publicly on Facebook.
Although there are a few more ways to use Facebook widgets/plugins on your website, the above ways are the most common, and you can find them on many websites.