Have you recently created your Facebook ads but aren’t receiving any clicks, despite of getting a lot of impressions?
If yes, you don’t need to worry about it because in this blog, you are going to learn about 5 major reasons users may not be clicking your adverts. You will also learn here how you can fix this problem.
So, here are few reasons of getting no or too less clicks on your Facebook ads:
#1 Inappropriate Audience Targeting
No matter how good your ad text and graphics are, you will never get clicks unless you target right audience. Before making any Facebook ad active, you must carefully select your audience otherwise you may end up with no or low clicks.
The comprehensive yet user-friendly interface for selecting the target audience makes it pretty easy to filter and target the appropriate audiences.
Here are a few Facebook Ad targeting strategies
#2 Lack Of Intuitive Graphics
Your advert image is the first element that users see when they confront your ads. Therefore, it’s very important and critical to choose or design an image that explains the purpose of your advertisement.
If you don’t want to spend time designing the graphics for your Facebook advertising campaign, I would suggest you hire a graphic or web designer instead. But never compromise on the quality of your advert images.
If your budget doesn’t allow you to hire a designer, you can subscribe to any online image designing tools like Canva and create amazing graphics in less than one hour.
#3 Ineffective Ad Texts
It is important to ensure the perfect coordination between your ad image and the ad text. Both these elements should convey the desired marketing message to your target audience.
I have personally seen several Facebook ads that have an attractive image but it would tell a different story than what the ad texts have to say.
Don’t confuse your users. The more confusion they face, the lesser would be the number of clicks. In other words, the user’s indecisiveness and amount of clicks share an inverse relationship.
#4 No Call To Action
It would be under-utilization of a Facebook ad (or rather I would say waste of advertising dollars) if it doesn’t have any call-to-action.
In the absence of a call-to-action element, the users may have no idea what to do next or what you expect them to do in order to engage with your products or services.
#5 Low Budget
If you keep your daily spending budget too low according to the suggested cost per click, it is likely that you will get a low number of impressions and click too.
What to do?
You have two handy options to tackle this problem
A. You can raise your daily budget and observe for the next few days.
B. You can modify the targeted audience. The more sought after your audience is, the higher would be the cost per click.
Facebook advertising, if done properly, can bring quality traffic to your website and help your company to get more customers however it is important to understand that just like any other advertising platform, you must know the cause and effects of every activity involved. The more you know, the better you can handle your advert campaigns.