An increase in abandoned orders rate is really a nightmare for eCommerce businesses. There can be several reasons for the high abandonment rates on eCommerce websites, however below are a few of the major ones:
#1 Unexpected costs: Customers can be shocked by the price spike when taxes and shipping rates are added to the total cart value unexpectedly.
#2 Security issues: When customers feel that an eCommerce website lacks security features, they tend to quit that website.
#3 Walkaway: Customers tend to walk away from their computers after adding the products to their cart without completing the order.
#4 Absence of guest checkout: When an eCommerce website doesn’t allow customers to checkout as guests and forces them to fill out lengthy forms to register with the website, most of the customers would abandon their orders.
#5 Lack of payment options: Limited options for payment methods are also one of the major reasons for customers to quit the website without paying for their shopping cart.
#6 Lack of shipping options: eCommerce websites that offer fewer shipping options are also likely to face high order abandonment rate issues.
Thankfully if you use WordPress for your eCommerce website, then you don’t need to worry because there are already several great plugins to help you save abandoned orders on your eCommerce website. In this blog post, I am going to share 2 such great plugins that help eCommerce businesses to recover abandoned orders. You can easily install and use these plugins on your online store or you may also hire an affordable WordPress developer to do this job for you.
#1 Woocommerce Abandoned Cart
The Abandoned Cart plugin works in the background and sends emails to both guest customers & logged-in customers, reminding them about their abandoned orders. Using this plugin for your eCommerce website may help you to recover 30% or more of your lost sales.
The best part of this plugin is that you can create your own email templates for sending your visitors who didn’t complete their purchase and advise them to take action and buy products. Not only this, but you can also set the intervals at which you want your customers to be notified about their abandoned orders.
This plugin will identify the abandoned orders information and help your customers to recover the order easily, therefore your website visitors will be able to recover their abandoned carts in just one click.
#2 Cart Reports
Cart Reports is a WordPress plugin that works with Woocommerce & it provides real-time stats of your customers’ open and abandoned shopping carts. In other words, you can view the performance of your eCommerce website sales at a glance. This data helps you to identify abandoned orders and take corrective measures to fix them.
The Cart Reports plugin comes with the following features:
- Easy to install & manage
- Dashboard widgets at a glance
- “Cart Detail” view showing cart products, time-last-updated, and more.
- Contact customers when they have logged in, but have abandoned their shopping carts.
Using the above-shared plugins will definitely help you to recover most of the orders that got abandoned because of the walkaway customers (who walked away from their computers without completing their purchase).