How to do SEO for Ecommerce Websites in 2017

chekcout - ecommerce web design

We all know the importance of SEO (Search Engine Optimization) for every online business. SEO even becomes crucial for eCommerce businesses because more targeted traffic means more revenue. 2017 will be a year of more socialism, videos, and mobiles among internet users.

In this blog post, I am going to share 5 of the best and most effective SEO strategies that should be implemented for an eCommerce website in 2017.

#1 SEO Process Automation

seo

Most businesses would implement SEO strategies for their eCommerce websites until they see overwhelming results or no results at all.

Every business must have an automated SEO process that should be running persistently without affecting other parts of the business.

An example of automating SEO activities is to install a 3rd party software/tool on your eCommerce store that can it optimize or guide you to optimize the content/images/URL etc. on a regular basis. If your eCommerce website has been developed using WordPress, then youĀ don’t need to worry about it too much.

WordPress plugins such as Yoast SEO help you to optimize your website for search engines. You can easily install and activate this plugin without the help of any web developer.

#2 Social Sharing

facebook

Include social sharing as a major part of your SEO in 2017 because the more you share, the higher you go on search engines. Social media optimization is no more a fancy thing now because it helps you to build your business brand as well as to rank on search engines.

On every blog post, article, or product page, make sure to provide social sharing options so that your audience can share your content with other like-minded people through social platforms such as Facebook, Twitter, Instagram, etc.

As I mentioned earlier, the more sharing your content gets, the higher would be the chances for your website to rank in the top positions of search engines.

#3 Videos

videos

Online users are demanding more videos with enhanced wi-fi availabilities and data network enhancement. In fact, videos have high viewing and engagement rate as compared to texts and images. If an image speaks a thousand words, a video speaks then a thousand words.

Search engines show relevant videos based on the search query of the users, so it’s a great opportunity for you to create great videos and upload them on video directories like YouTube. Do not forget to write the keyword-focused description, title, and tags for your videos.

It would really be a great idea for eCommerce businesses to include video advertising in their SEOĀ plans because most of your competitors must not be doing it yet and at the same time, video advertising is still affordable as compared to offline advertisements and TV advertising.

#4 Mobile

Responsive Ecommerce Website

If your eCommerce website is not mobile-friendly (responsive), then you must consider this issue very seriously. Why?

More than 60% of online users prefer to access information through their hand-held devices such as mobiles and tablets.

What’s more. More than 75% of the social media traffic that comes to your website is through their mobiles.

Search engines like Google have also started considering responsive websites to rank over those websites that are not responsive. Considering these facts, if your online store is not responsive to accommodate mobile users’ requirements, you can easily imagine the ratio of lost traffic as well as lost possible revenue from those users.

Therefore, if your online store is not responsive, hire an eCommerce web designer to do this job for you. It’s a worthwhile investment.

#5 Long Content

content

Be it a product description, article, or blog post, I encourage you to create more long-form content, describing your products and offering insights into your company. Long yet valuable content is the key to success in SEO.

If you are still writing 300 words of content for your blogs, you are really making a big mistake because it won’t help your website to rank high on search engines, instead, it will close all the doors to enter the search engine listings too. It’s because short-length content is considered spam by search engines. It’s even better to write nothing if you don’t have enough resources to write for your website.