Did you know?
SEO is one of the best mediums to get organic traffic to any e-commerce website.
Although SEO could be very time consuming and may require a lot of patience before you see great results but believe me, it’s worth doing.
When we talk about SEO, on-page SEO is the most important step toward it. If on-page SEO is done for any e-commerce website, the half battle is already won.
In this blog post, I will be sharing 8 basic yet important on-page SEO activities that must be done on every e-commerce website to get not only higher rankings on search engines, but to get quality traffic as well.
#1 Keywords & Key-Phrases
Having lots of relevant keywords and key-phrases within the content is the key to get quality traffic on any e-commerce website.
But at the same time, it must be considered that search engines like Google penalises the websites that have keywords stuffed in their content or have stolen or duplicate content.
Therefore, you must always populate your website with the fresh & unique content.
#2 Meta Tags
The success of any SEO campaign depends, to a large extent, on the proper usage of optimised meta tags.
These meta tags include title tag, description tag, Alt tags, H1, H2 tags and so on.
If possible, all the meta tags must contain high quality yet relevant keywords. Again, these tags mustn’t be stuffed with keywords. The keyword stuffing, if done on content or meta tags, can lead to a penalty by search engines.
#3 Internal Linking
Often, strong internal linking strategy help an e-commerce website to rank quickly on search engines and get quality traffic too.
It is therefore recommended to use a robust internal linking system in your e-commerce store.
If you aren’t sure how to interlink your webpages, you can engage an SEO consultant who can help you achieve this.
#4 Google Robot-Friendly Pages
Ensuring that all of your webpages are Google robot-friendly will also increase the chances of your website to get positioned on higher rankings of search engines and get more traffic as well.
The key is to put the major content of your webpage above the fold so that the robots can easily crawl them.
At the same time, the webpage content must also have the links to other pages so that it’s easier for the robots to travel across all of the important pages of your e-commerce website.
Since its an effective SEO strategy to place the right content on appropriate sections of your website, you can consider hiring an SEO specialist who can help you to do this job.
#5 Clean Design
All of the major search engines like Google consider the quality of your e-commerce website design to rank it on noticeable positions.
It is therefore, very important to ensure that your website design is clean and the codes of your website are written in a standard way.
Hiring a web designer with SEO skills can help you to achieve this.
#6 Clean URLs
Now this is one of the essential requirement for any e-commerce website to increase the possibility of ranking on search engines. All of the webpages on your e-commerce store must have an SEO-friendly URLs.
For instance, instead of having a URL like websitename.com/product-page.php?id=1, it must be websitename.com/products/category/product-name/
This feature alone will help you a lot to secure your positions on search engines.
#7 More Content
The more content you have on your website, the higher will be the chances that your website will rank on top positions of search engines.
Perhaps, having a blog for your e-commerce website would be a great idea to attract not only search engine robots to crawl them, but also to encourage your users to read them and know more about your products.
Studies have proved that an e-commerce website with a blog attracts an additional sales of minimum 20%.
#8 Related Terms
When writing a content for your e-commerce website, you must ensure that you should not stuff the content with a single set of keywords. Instead, you can also mention related terms for your main keywords within the content.
For instance, if you are selling computers, you can use the related terms like CPU, hard disc, keyboard, LED monitors and so on. This kind of approach will help Google to recognise you as one of the experts in your industry.