Do you have an e-commerce website but not enough traffic on it?
Or perhaps, you may be wondering how you can do SEO for your e-commerce website on your own, without hiring any agency.
This blog post will help you.
In this post, I will be sharing 8 DIY SEO activities that you can do on your e-commerce website.
Let’s dive in.
Meta tags consist of several elements but there are 2 most important tags that must be taken care of, on the top priority.
A. Title tags
Title tags can be the title of the page. From SEO perspective, you must always use name of the product in the title tag.
B. Description Tags
The description tag is the brief information about any webpage. Again, you must try to use appropriate keywords in the description tag that will help search engines to identify your webpage content and rank it on the appropriate keywords on the search results.
A special care must be taken while including keywords in the title and description tags. You must not stuff them with the keywords. Use the keywords only when it’s necessary to include.
#2 Optimized Product Description
I come across many e-commerce websites that don’t even describe about their products. All they do is, write a one liner text to tell about their product.
It is important from both SEO & user-friendliness perspectives that each and every product must be introduced properly.
While writing about the description about your products, you must also try to use some of the relevant keywords, that you think your users may be searching for.
#3 Optimized Product Images
Optimising product images for alt tags and image size is another way to boost the rankings of your e-commerce store. But do make sure that all the necessary SEO elements are in place.
All you have to do is, make sure to include keywords in the “alt tags” of every image that you post on your website.
If you are not sure how to optimize images, you may consult your e-commerce web developer to do this job for you.
Having a blog on any e-commerce website helps it to get more traffic & sales. But the key is to post blogs regularly.
Again, if your online store doesn’t have any blog, you may request your web developer to add one.
Luckily, if you‘ve used WordPress for your e-commerce website development, adding a blog to your website can be as easy as few clicks.
#5 Internal Linking
Internal linking among the pages of your website also helps to boost your rankings.
All you have to do is, just link up a keyword on any of your web page(s) to an important product page.
You can also write useful information for your users, post it on the blog and link the keywords therein to the important product pages of your website.
This activity of internal linking will gradually, but definitely, help you to get relevant traffic on your website.
#6 Optimize Loading Speed
Most of the major search engines like Google consider loading speed of a website to rank it on the noticeable positions of search results.
Although there are several ways to speed up the loading speed of your website, but if you have used WordPress to build your e-commerce store, you can use great plugins like W3 Total Cache that can help you to speed up the loading page of your website.
Recommended Post: 7 Actions You Can Take To Speed Up Your WordPress E-Commerce Website
#7 Integrate Google Webmasters
Integrating Google webmaster with your e-commerce website can help you in below ways:
A. Checking the health of your website.
B. Diagnosing the SEO issues & suggesting the remedies.
C. Revealing the search queries on which your website is getting traffic.
#8 Check For Broken Links
Broken links are the links that lead to a non-existing page. Having lots of broken links on any website can affect its SEO badly.
How broken links happen?
When you remove a page on your website that was linked with any of the keywords on other pages, it causes a broken link.
How to find broken links?
There are several great online tools & websites that you can use and find out broken links on your e-commerce website. One of such effective tools is https://brokenlinkcheck.com
Recommended post: 8 Best ways to do on-page SEO for an eCommerce website
What is eCommerce SEO?
eCommerce SEO, or Search Engine Optimization, is a strategy designed to enhance the visibility and ranking of online stores in search engine results. It involves optimizing product pages, categories, and overall website structure to align with search engine algorithms. This includes keyword research, on-page optimization, technical improvements, and link-building efforts.
eCommerce SEO aims to draw organic traffic, boost conversions, and amplify revenue by securing a prominent presence in pertinent search queries. It’s an essential instrument for online enterprises to remain competitive and flourish within the dynamic digital arena.
Why SEO is important for eCommerce websites
- Increased Organic Traffic: SEO improves your website’s visibility in search results, leading to higher organic traffic from potential customers.
- Better Visibility: A higher ranking in search engine results increases your website’s visibility, enhancing brand recognition and trust.
- Enhanced User Experience: SEO optimizes website structure, navigation, and loading speed, resulting in a seamless and engaging user experience.
- Higher Conversions: Optimized product pages and user-friendly interfaces lead to improved conversion rates and increased sales.
- Cost-Effectiveness: Organic traffic from SEO is free, making it a cost-effective way to attract potential customers.
- Long-Term Results: SEO efforts provide lasting benefits, with improvements in search rankings continuing over time.
- Competitive Edge: Well-executed SEO strategies position your eCommerce website ahead of competitors in search engine results.
- Trust and Credibility: High search rankings and positive user experiences build trust and credibility among potential customers.
- Targeted Audience: SEO ensures your website appears in front of users actively searching for products you offer, leading to higher-quality leads.
- Analytics and Insights: SEO tools provide valuable data on user behavior, helping you understand customer preferences and tailor strategies accordingly.