Want to get the most from your eCommerce website? If your answer to the questions below is ‘No’ more than three times, seriously consider optimizing your eCommerce website.
Does your eCommerce website have:
Product Videos
Did you know that using product videos on your eCommerce website can increase conversions by more than 100%? If you are not having it, you are missing your market share. Of course, getting a professional video done can be expensive, but trust me, it’s worth it. The more information you share with your users about your product’s benefits and usage, the more your users will be comfortable buying products from you.
Testimonials
Like product videos, existing customer testimonials also help prospective customers build trust in your products. Without product testimonials, your website users are uncomfortable buying the products because they want to know if your products have helped others.
Security Badges
Buying online through e-commerce websites involves sharing confidential data, including users’ personal information and payment details. The absence of security badges on an e-commerce website can significantly affect sales. By displaying security badges from third-party audits, you tell your visitors that you care about their safety and security.
Shipping
You can’t expect much sales from your eCommerce website unless you mention your shipping terms. Not only this, but you also need to ensure that your shipping cost doesn’t affect the budget of your prospective customers.
Studies have shown that 30% of abandoned shopping cart orders are due to higher shipping rates.
Note: You may like to read my blog on 4 weapons to regain your abandoned cart customers
Optimized Loading Speed
Did you know that slow loading speed is one of the primary reasons for the failure of an eCommerce business? You must always test the loading speed of your eCommerce website through tools like tools.pingdom.com. If the loading speed of your website is more than 7 seconds, then you must consider this a serious issue and get it fixed by your web developer.
If your online store was developed using WordPress, your WordPress developer could use plenty of site cache plugins to optimize its loading speed.
Mobile Responsive Store
With the increase in device users, having a mobile-friendly eCommerce website (not fancy) has become imperative. Users like to browse products on the go, and by not having a mobile-responsive online store, you are losing a significant, massive share of online sales.
If your eCommerce website is built on WordPress, you needn’t worry because most WordPress themes have a mobile-responsive design.
Recommended post: Why Responsive Web Design is important for eCommerce websites?
Payment Methods
Restricting your users from paying through your preferred payment method may have severe implications for your eCommerce sales. You must always make sure to provide as many payment methods as you can. These days, several payment gateways offer credit cards and the option to pay with a debit card and Internet banking. I’ve noticed that most e-commerce websites only restrict users to paying with credit cards.
Final Words
Although there is no sure-shot way to grow sales from an eCommerce website, by following the above checklist, you will at least ensure the basic qualities to retain the targeted users on your website.