Does any of these statements sound familiar to you?
“I have been running my eCommerce store for over a year but have not gotten many sales. I have given up now.”
“I put a lot of money into promoting and advertising my eCommerce store but rarely get some sales. I don’t know how other businesses make it and what I should do to get more orders.”
Did you know?
More than 80% of the eCommerce businesses that start every year get shut down in the very first year of their existence.
What could be the reason?
Don’t they spend enough money on advertising their website or business?
Don’t they have fantastic products to sell?
Well, in most cases, the lack of sellable elements on the website leads to the failure of eCommerce businesses.
Ironically, people spend thousands of dollars on advertising and promoting their businesses but don’t pay much attention to their websites.
But don’t worry! You can get yourself in the 20% slot who runs their eCommerce business successfully, and that too, for the long-term.
How?
In this post, I will share six simple yet crucial elements that most e-commerce websites lack.
By implementing these techniques, you will see positive changes in your overall eCommerce sales.
#1 Use Product Videos
When you run an eCommerce business, you expect your potential customers to buy your products by paying online without seeing them physically.
It’s a different story when consumers visit a shop and buy products from there because they can touch and feel the products before they buy them.
However, in the case of online purchases, your potential customers may not be able to decide whether the showcased product will meet their expectations.
They fear that when they receive the ordered products, they may get a shocking surprise.
The best way to avoid this confusion & fear among your prospects is to show a video demonstration of your product(s).
A video demonstration of a product helps customers to get a better idea about its usage & appearance.
Try to include a video demo with some of your best products, and you will see the difference.
#2 Use Customer Testimonials
We, as human beings, can easily trust other human beings.
When we see other people like us enjoying the benefits of a product, we tend to be less resistant to buying that product. Isn’t it?
Therefore, you must encourage your existing customers to write great reviews about your products, which you can display on your website and every product. This will boost the confidence of your potential customers and encourage them to buy from you.
#3 Pay More Attention To Mobiles
We know that people use mobile phones and tablets to shop online.
But did you know that about 40% of mobile users have bought something online from their devices?
These facts indicate that you must pay more attention to your website’s mobile version (responsive). A responsive website is no longer a luxury; it’s a necessity.
If your eCommerce website is not responsive or looks ugly in its responsive mode (on mobiles), hire a web developer to fix this issue.
#4 Provide Discounts
Who doesn’t love discounts? We all love it.
Various studies have proved that eCommerce websites that offer great discounts to their customers can grab more sales than those that don’t offer discounts, even if the latter’s prices are lower. This is quite ironic. This simply shows that we all love discounts.
Perhaps one of the best ways to encourage your prospects to buy is to offer a discount on their first purchase/order on your website. Try it now, and get ready to receive more orders.
#5 Include a Sense of Urgency
We all care for limited resources.
In other words, when we know that a specific product or service has a limited quantity, we tend to buy it aggressively if we really need or like it.
By including a sense of urgency with some of your selected products, you encourage your potential customers to expedite their buying decisions.
Fortunately, if you have been using WordPress, Shopify, or Magento for your eCommerce website development, plenty of plugins/modules are available to show a running counter with your products.
#6 Accept Wider Range of Payment Options
Has your eCommerce website suffered from a high order abandonment rate? Are customers adding products to their cart but seldom paying? One major reason for the high order abandonment rate is the lack of payment options.
If you serve customers in your local market, providing them with cash-on-delivery options will boost your sales. Alternatively, if you target the international market, you may include more comprehensive payment options accepted worldwide.
Conclusion:
The above simple techniques may not bring a storm of sales for your eCommerce business, but implementing all of the tips mentioned above will definitely have a remarkable effect on your overall sales.
