OK, so you have an eCommerce website and wondering how you can multiply your online sales. Well, there are a lot of hacks to grow your eCommerce sales but in this blog post, I will be sharing a few ways (tested & proven) to optimize the mobile checkout process of your online store and grab more orders.
Let’s get started!
#1 Minimal checkout form
This sounds so obvious but surprisingly, a lot of webmasters make this mistake. Instead of having a short and sweet checkout form for mobiles, they ask for a lot of information which distracts mobile users and as a result, the order gets abandoned.
To understand this, let’s step into the shoes of customers. If we are asked to fill in too much information in a form using our mobile, aren’t there high chances that we will lose focus and get distracted? This distraction could be in the form of another notification on our mobile or perhaps by a call from our friend or colleague.
The best way to avoid this situation is to ask for minimum information from your potential buyers.
#2 Allow guest checkout
Again, forcing a user to register himself/herself first in order to pay for their cart is another mistake that leads to more abandoned orders. Allowing them to use the guest checkout option would really save their time and increase your sales too.
Smart webmasters would always offer guest checkout on their eCommerce websites. Why? Because they simply understand that most of the users would browse & buy the products using their smart devices.
Recommended post: Difference between a single-page or multi-page checkout
#3 Show progress bar
Guiding the users throughout the checkout process is a great idea. You must have been to several eCommerce websites that show a progress bar when you fill out a form. Some of the websites show the progress in percentage and some of them show different steps to complete the form submission.
Showing the progress bar on the checkout pages of your mobile eCommerce websites helps users to understand the approximate time to complete the checkout process. The idea here is to keep the users informed about the length of the checkout form on your website.
#4 Increase the size of the buttons
You never know what’s mobile screen size/resolution the majority of your website visitors are using. By increasing the checkout and payment buttons of your online store, you make sure that it’s convenient for all the users to click the buttons and complete the checkout process easier.
It’s even better to stretch the button width across the screen so that the button looks tempting to click and complete the payment/checkout process.
#5 Increase the form fields size
I’ve been to many websites that use tiny form fields on their responsive web version assuming that the users can always zoom in and fill in the details. Never leave your potential customers at the mercy of your assumptions. You must always follow & do what various research has shown and proved.
According to several studies, it has been proved that users don’t like to interact with websites that use small fonts or small objects on their responsive web design (mobile design), especially in the case of eCommerce websites. Why? The reason is quite simple. You expect your visitors to pay on your website. How can your potential buyers be comfortable paying on your website when they have to zoom in at every step to complete their order?
#6 Avoid popups
I am quite surprised why some webmasters or web developers fail to understand that they can’t and shouldn’t apply desktop/pc logic on mobile eCommerce websites. We understand that sometimes it’s necessary to show popups in order to alert users about any specific action or notification. But at the same time, we must also realize that these popups may not be visible or can be displaced on some mobile devices depending upon their settings or screen resolution.
It should always be a thumb rule to avoid popups in the case of mobile eCommerce websites, especially during checkout and payment processes.
#7 Show clear error messages
Have you been to an eCommerce website where you want to pay and complete your order but you are not able to do that? Even worst becomes the situation when you don’t know what’s wrong with your submission process. All of a sudden, you realize that a tiny error message is being displayed at the bottom or top of the screen when you scroll the page up/down. Sounds familiar? At least to me, it does.
What’s the lesson here? Always make sure that all the error messages should be visible and shown right at the center of the mobile screen so that the users know what’s wrong and how to correct it, precisely.
Recommended post: 8 Website design tips to enhance the usability of your eCommerce shop
Believe it or not, optimizing your eCommerce website for mobiles can really grow your revenue exponentially. Then, why most webmasters don’t do it? Simply, due to the lack of awareness. If you too, sell online & have an eCommerce website, make sure to pay detailed attention to the mobile version of your store. Don’t give it a second thought. Hire a web developer and get your eCommerce website optimized for mobiles. It will definitely & absolutely pay you off.