WordPress is one of the most popular CMS available on the planet today. It has become more than just a blog. You can build corporate websites and e-commerce websites using WordPress.
WooCommerce is one of the best WordPress plugins to develop e-commerce websites.
WooCommerce can help you not only in building your e-commerce website quickly and cost-effectively, but it can also help you to grow your sales, if you follow few tips.
In this blog post, I have shared 5 such tips that you can use for your WordPress e-commerce website and grow your sales figure.
Upselling is an effective way to get more sales from the same customers. By encouraging your existing users to buy more products from you, you can easily get more sales with less effort.
To easily integrate upselling section on your WordPress e-commerce website, you can install any of the appropriate plugins like “WooCommerce One Click Upselling Funnel” that will show a framed series of upsells.
#2 Reduce Abandoned Cart Rate
Abandoned cart rate can be calculated by dividing the total number of visitors who added the products to their cart & signed up with the website, by the number of customers who never made payment or places an order.
There could be many reasons for high abandonment rate such as lengthy signup forms, unexpected shipping charges or inactivity from the users’ side.
High abandonment rate affects the overall sales of any e-commerce website.
Luckily, there are several WordPress plugins available that you can integrate with your WooCommerce website and complete some of the abandoned orders.
These plugins would send email reminders to the customers who never completed their orders. You can also customize the matter of your reminder emails by mentioning about some offers and discount coupons in order to encourage the customers to complete their orders.
One of such great plugin is “Abandoned Cart Lite for WooCommerce“
#3 Single Form Checkout
One of the major reasons of high order abandonment rate is the long checkout forms.
The key to get more sales from any e-commerce website is to ask minimum information on the checkout page. The more information you ask, the more reluctant your potential buyers will be, to complete their orders.
So, if you wish to get more sales out of your e-commerce website, you must ensure that you don’t ask too much of information from your customers.
#4 Loading Speed Optimization
Did you know that an e-commerce website that takes more than 6 seconds to load tends to lose more than 40% of its sales?
Yes, even many studies have shown that the success of any e-commerce website depends, to a large extent, on its loading speed.
Although there are many ways in which you can optimize the loading speed of your website for which you may also need to hire a web developer.
But with a WordPress e-commerce website, optimising the loading speed is as easy as few clicks. And you don’t need to engage a web developer. You can do it on your own.
All you have to do is, install & activate a cache plugin such as “W3 Total Cache”. You can also try removing unused plugins from your WooCommerce website.
#5 First Order Discount
This is perhaps one of the most effective ways to get new customers and grab more orders.
When you encourage your new users to buy from you & get an attractive discount on their first order with your website, they tend to make their buying decision quickly.
To integrate this feature, you may install any of the effective plugins like “First Order Discount Woocommerce“.
This plugin allows you to offer discount to your customers on their first order with various conditions like minimum amount or whether the user can use multiple coupons together.