4 Tips to boost your eCommerce website or eCommerce app sales

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eCommerce businesses have become more competitive than ever before. And guess what?

It’s going to be tougher in the coming years to establish a profitable & successful online business and justify your eCommerce development cost.

With the increasing competition and customer awareness, you need to brainstorm & refine your prevailing methodologies and techniques to grab more sales online.

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In this blog post, I’ve shared 4 useful tips that can really help your eCommerce website or eCommerce mobile app to distinguish your identity from your competitors. Not only this, but you will also be able to boost your online sales in the coming years.

#1 Automated emails after purchase

Usually, when a sale is made on an eCommerce website or mobile app, there is no communication between the customer and the company, which I feel, is a lost opportunity.

Provided that you can deliver the products to your customers satisfactorily, they may want to buy more products from you.

Therefore, you must have an automated email system after the first purchase made by your customers and you can send them suggested product emails.

For eg. a customer buys a laptop from an online store, wouldn’t it be a good idea to send him automated emails and encourage him to buy laptop sleeves, covers, and bags?

By implementing an automated email system on your eCommerce store, you can increase your sales by up to 25% which is not a bad figure.

#2 Related Products

I know it sounds quite obvious that having a block of “Related Products” can encourage your customers to buy more products from you. But, have you noticed that most of the time, you see no value in the suggested products that are shown under “Related Products”?

Well, I have experienced many such online stores that show inappropriate related products that customers don’t want. For eg. if a customer is interested in a laptop, what would you like to show him in the related products section?

Another laptop (of a different brand or same brand with a different configuration) or an iPad. Well, you need to think about the customers’ behavior and ask your eCommerce developer to program the flow of related products accordingly.

#3 Checkout

No matter how good flow you have on your eCommerce website or how smart your email system is, your sales won’t increase unless you have a convenient checkout system.

Having said this, I suggest having an easy-to-use checkout process because it can make or break your sales volume.

If you’ve been running an eCommerce business already, you know what I am talking about. And if you are a newbie, just check out your abandoned orders list because most of these left-out orders are due to checkout hassles.

Let’s not talk about other people and rather take our example. Everybody is busy and doesn’t want to scratch their heads for buying a single product especially when the availability of that product is not rare and the price is not competitive too.

If you were to buy such a product, would you tolerate spending your precious time filling out lengthy forms especially when most of those required fields have nothing to do with your purchase?

For eg., a customer who wishes to buy some flowers for his friend can find it frustrating, when the checkout process asks for his/recipient’s profession or age. It could be useful information for your marketing strategies, but believe me, most customers find it useless and annoying.

Recommended post: 5 Tips for a shopping cart website to get more sales

#4 Security assurance

In the year 2016-2017, it’s going to become even more important to assure your customers about the security of your eCommerce store.

With several options (competitors) available and prevailing cyber crimes, online buyers have become more cautious and aware than ever.

This indicates that your online shopping website or mobile app must be able to assure your customers about their security in your store.

Assuring your online customers may include (not limited to) displaying secured payment gateway logos, complying with a secured layer (SSL) for logged-in members, and the whole shopping cart process.