4 Best SEO plugins for your WordPress ecommerce website

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In this blog post, I’ve covered four main topics:

WordPress can’t be labeled as a “blogging platform only” anymore because it has proved to be the world’s most preferred & popular open source for building CMS and eCommerce websites. If you are still unconvinced by this statement, read my blog post on 5 Myths about using WordPress for eCommerce website development.

Wordpress SEO

Since we are convinced that WordPress can be a good choice for developing an eCommerce website, the next question arises: “How should we optimize WordPress eCommerce websites for search engines?” Thankfully, there are plenty of WordPress plugins that can help eCommerce websites rank higher on search engines. In this blog post, I will share four such great SEO plugins.

#1 Yoast SEO

Yoast SEO is among the most popular SEO plugins for WordPress-based eCommerce websites.

This tool allows you to manage the meta titles, descriptions, and keywords for each post and page on your site.

With Yoast SEO, you can add Open Graph metadata, Twitter Cards, Sitemaps, and ping search engines when you update your site. It also helps you to write SEO-friendly content for the product pages on your eCommerce website.

Benefits of the “Yoast SEO” plugin

  • Easy On-Page Optimization: Yoast simplifies on-page SEO by providing real-time analysis and suggestions.
  • XML Sitemaps: It generates XML sitemaps, making it easier for search engines to crawl and index your content.
  • Breadcrumb Navigation: Yoast enhances user experience with breadcrumb navigation, aiding site navigation.
  • Social Media Integration: It facilitates seamless integration of social media metadata, improving content sharing.
  • Readability Analysis: Yoast evaluates content readability, ensuring your text is engaging and understandable.
  • Advanced Redirect Manager: This helps manage redirects and prevents broken links for a better user experience.
  • Focus Keyword Targeting: Yoast guides content optimization around specific focus keywords.
  • Schema Markup: It adds schema markup for enhanced search result presentation and visibility.
  • Canonical URLs: Yoast helps prevent duplicate content issues with canonical URL support.
  • Internal Linking Suggestions: It suggests relevant internal links to enhance site structure and navigation.

#2 Broken Link Checker

Links on a website that show a 404 page not found error when clicked are known as broken links. Broken links are harmful not only for user experience but also for search engines.

An eCommerce website with hundreds of products will likely have broken links. The problem of broken links should be considered seriously, especially when SEO is part of your marketing plan.

Broken Link Checker is a free plugin that you can use for your WordPress eCommerce websites. This plugin provides a handy report of all broken links on your eCommerce website, which you must fix. You can then hire eCommerce developers to fix those broken links.

Benefits of the “Broken Link Checker” plugin

  • Efficient Broken Link Detection: It automatically scans your website and identifies broken links, saving time and effort.
  • Immediate Notifications: The plugin alerts you via email or dashboard notifications about broken links, enabling swift action.
  • User Experience Enhancement: Identifying and fixing broken links ensures a seamless browsing experience for visitors.
  • SEO Improvement: Eliminating broken links improves search engine rankings and credibility.
  • Time-Saving Editing: You can directly edit or remove broken links from the plugin’s dashboard without manual searching.
  • Customizable Link Handling: You can choose to prevent search engines from following broken links to maintain SEO integrity.
  • External and Internal Link Monitoring: It scans internal and external links, maintaining the integrity of your entire website.
  • Historical Data: The plugin retains historical data about broken links, aiding in identifying patterns and preventing future issues.

#3 Rel Nofollow Checkbox

For managing rel=nofollow attributes on your WordPress website, the “Ultimate Nofollow” plugin is highly recommended. This plugin adds a simple checkbox to your WordPress editor, allowing you to set rel=nofollow or remove it from links easily. It offers a user-friendly interface that simplifies managing nofollow attributes for external and internal links. With “Ultimate Nofollow,” you can better control your website’s link attributes and effectively contribute to your overall SEO strategy.

Benefits of the “Rel Nofollow Checkbox” plugin

  • Effortless Nofollow Management: This tool simplifies adding or removing rel=nofollow attributes from links by providing a convenient checkbox.
  • Enhanced Control: You have greater control over which links should carry the nofollow attribute for SEO purposes.
  • User-Friendly Interface: The plugin integrates seamlessly into your WordPress editor, making link attribute management intuitive.
  • SEO Optimization: You can optimize your internal and external link structure by strategically applying the nofollow attribute.
  • Flexible Usage: The plugin allows choosing which links to mark as nofollow without complex coding.
  • Time-Saving: It saves time compared to manually editing HTML to add or remove nofollow attributes.
  • SEO Integrity: You can maintain your site’s SEO integrity by efficiently controlling link attributes.

#4 SEO Optimized Images

Images are essential in eCommerce website search engine optimization (SEO). To achieve higher rankings, you must optimize all the product images when working on your eCommerce website SEO. Image optimization may include providing alt and title attributes to each image.

If you don’t have enough budget to hire an SEO expert to optimize the images, SEO-optimized images can do this job effectively and conveniently.

Benefits of the “SEO Optimized Images” plugin

  • Automated SEO: It automatically adds ALT attributes to images, enhancing accessibility and search engine visibility.
  • Image Title Optimization: The plugin optimizes image titles for better search engine indexing and user experience.
  • Improved Page Speed: Reducing image file sizes contributes to faster loading times and improved site performance.
  • Enhanced SEO Rankings: Optimized images positively impact your website’s overall search engine rankings.
  • User-Friendly Interface: The plugin integrates seamlessly into your WordPress media library, making optimization effortless.
  • Responsive Design Support: It ensures images adapt well to different screen sizes, enhancing mobile user experience.
  • Time and Effort Savings: Automated image optimization reduces the need for manual editing, saving time for other tasks.

Recommended post: 5 Minor WordPress tweaks to enhance your eCommerce SEO

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Misc. On-page SEO Tips

  • Quality Content: Create high-quality, relevant, engaging content that satisfies user intent and adds value.
  • Keyword Research: Conduct thorough keyword research to identify keywords matching search intent.
  • Keyword Placement: Strategically place keywords in the title, headings, and content to enhance relevance.
  • Meta Tags: Craft compelling meta titles and descriptions that encourage clicks and accurately represent the content.
  • URL Structure: Use descriptive and concise URLs containing target keywords for a better user experience.
  • Headings Hierarchy: Organize content with proper heading tags (H1, H2, etc.) to improve readability and structure.
  • Internal Linking: Link to relevant internal pages to guide users and improve site navigation.
  • External Links: Include authoritative external links that provide additional value to users.
  • Mobile-Friendly Design: Ensure your website is responsive and user-friendly on all devices. Most website developers these days build only responsive websites.
  • Page Speed: Optimize images, minimize code, and leverage caching to improve loading times.
  • Schema Markup: Implement structured data to enhance search engines’ understanding of your content.
  • Image Optimization: Compress images, use descriptive file names, and add ALT attributes for accessibility.
  • User Experience: Prioritize user experience with straightforward navigation, easy-to-read fonts, and intuitive design.
  • Social Sharing: Integrate social sharing buttons to encourage content sharing and engagement.
  • Readability: Craft concise, well-structured sentences and paragraphs that are easily comprehended.
  • Avoid Keyword Stuffing: Use keywords naturally and avoid overstuffing that can harm user experience.
  • Canonical URLs: Set canonical URLs to prevent duplicate content issues and consolidate link equity.
  • Secure Website: Implement HTTPS encryption for a safe browsing experience.
  • Engaging Multimedia: Incorporate videos, infographics, and interactive elements to engage users.
  • Regular Updates: Keep your content fresh and relevant by updating and adding new information.
 
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How Can SEO Grow Your eCommerce Sales?

  • Increased Organic Traffic: SEO strategies elevate your website’s search engine rankings, attracting more potential customers.
  • Enhanced User Experience: SEO optimizes your website’s structure, speed, and navigation, improving user satisfaction.
  • Targeted Audience Reach: SEO focuses on relevant keywords, ensuring your products reach users who are actively searching for them.
  • Improved Conversion Rates: Optimized product pages and user-friendly design encourage visitors to become paying customers.
  • More substantial Brand Presence: Higher search rankings establish trust and credibility, enhancing your brand’s online visibility.
  • Content Marketing Impact: SEO-driven content creation provides value to users, positioning your brand as an authority.
  • Mobile Optimization: SEO ensures your website is mobile-friendly, catering to the growing number of mobile shoppers.
  • Local SEO for Physical Stores: Implementing local SEO tactics helps local customers find your brick-and-mortar stores.
  • Competitive Advantage: Effective SEO differentiates your brand from competitors, capturing a larger market share.
  • Long-Term Results: SEO efforts compound over time, providing sustained benefits and driving consistent sales growth.