When it comes to the success of an eCommerce business, it doesn’t end up with website development. Rather the challenge starts after your eCommerce website is completed and when you need to think about the profitable ways to make money from it. In other words, marketing your eCommerce website.
Having a great website alone doesn’t guarantee success. Most of your competitors must be doing eCommerce. This simply means more competition. So, the more competition you have, the harder you need to work out in order to make your business stand out from the crowd.
I am sure this sounds familiar to those who’ve been already doing eCommerce business for quite a long time.
In this blog post, we will learn about a few affordable ways of marketing that will help you to take your eCommerce business to next level.
When it comes to marketing an eCommerce website, there are several ways to do it. But the question is, “how much do you want to spend?”. So, I will indicate the estimated investment involved with each strategy that I will be sharing in this post.
#1 Facebook marketing
Why Facebook marketing is at the top of my list?
Well, the reason is simple. “Almost everybody is on Facebook, and so are your customers too!” The businesses who’ve understood this fact put their best efforts into making Facebook marketing successful.
When it comes to Facebook marketing for an eCommerce website, Facebook advertising is considered one of the most helpful strategies. There are several effective Facebook advertising strategies like creating dynamic product ads, multi-product ads, creating a lookalike audience, retargeting, etc. that can help you to reach your potential customers & get more sales.
The average cost of a Facebook advertising package is $1000 – $1800 per month.
#2 Search Engine Optimization
SEO (Search Engine Optimization) is the process to rank any website on search engines for some specific keywords. Most internet users use search engines like Google, whenever they need any product, service, or solution. Isn’t it?
So, if your website is found in the top positions of search engines for your industry keywords, there are higher chances that you will do most of your business through search engines.
When it comes to SEO, there are several activities (both on-page and off-page) that you need to perform in order to outrank your competition. Being a continuous & effort-taking process, most businesses either outsource their SEO to agencies or hire an in-house SEO team to manage their campaign. It could be, sometimes, challenging to do SEO for an eCommerce website. But with the right direction and appropriate techniques, you can overcome them easily.
Some of the effective SEO activities involve keyword research, meta tags optimization, blog writing, creating inbound links, social participation, etc.
The average cost of an SEO package is $500 – $1500 per month.
#3 Pay Per Click (PPC)
Google Pay-Per-Click advertising is one of the quickest mediums to get targeted traffic on any website. Although PPC helps eCommerce businesses to get instant traffic on their online stores, this method is a bit expensive as compared to SEO & Facebook Marketing.
The ROI on PPC could be much, much higher if it’s done efficiently however you could also end up losing huge money if you don’t know how to do it. If you want to get traffic to your eCommerce website & get more sales in less time but you don’t have the experience to run PPC ads, I would suggest you hire a PPC expert to take care of your campaigns.
The average cost of a PPC package is $800 – $2000 per month.