Setting up an ecommerce website is not so much difficult these days.With the increase in the usage of ecommerce open sources like open cart and magneto,an ecommerce web designer can launch your ecommerce website in less than 2 weeks (with basic ecommerce features at least).However the real challenge lies in getting maximum revenue from an ecommerce website by making it user friendly.For success of any e-commerce website,its usability plays an important role,In this blog post,we will share 12 great tips to make your website sellable by making it user-friendly.
Tip #1: Easy Navigation
It is likely for an e-commerce website to have several categories,sub-categories and products which may leave a huge scope for the users to loose control over the website.An easy navigation will help the users to stay in control and enable them to search for their desired products.The reason is simple-In order to get customers to purchase your product, they must know how to get to it first.
Top #2: Prominent Search Bar
Users don’t want to spend time visiting several pages in order to find their desired product,therefore having a prominent search bar on an ecommerce website will enable them to make a search and find their desired product(s) in just couple of clicks.Amazon is a great example of such a great website which has utilized search bar in an effective way and needless to mention that Amazon has highest conversion rate then any other major ecommerce platforms.
Tip #3: Clear Pricing
Users hate to see the surprises on an ecommerce website especially when it comes to the pricing.Hence,every business must make sure that their ecommerce website must have clear pricing.In other words,there should be a clear indication of any additional charges,if any,for eg. shipping charges,packing charges or any other special taxes which the users may not be aware of before reaching the final checkout page.
Tip #4: High resolution images
As we all know about the old saying which goes like this ‘an image portrays thousands of words’,the same is applicable for an ecommerce website as well.We can’t simply expect users to pay for the products on our website unless we show them high resolution images because the truth is, if people can’t clearly see what they are thinking about buying from you, they aren’t going to buy it.But at the same time,the high resolution images must be optimized for the loading speed of the website.
Tip #5: Add to Cart Button
For me,’add to cart button’ is the lifeline of an e-commerce website.I have seen in many low performing ecommerce websites that they would generally have a light color or low intensity’add to cart’ buttons.The overall objective of an ecommerce website is to get maximum sales and’add to cart’ button is the first step towards it so while designing a website,the ecommerce web designer must make sure that the’add to cart’ button should standout from all other elements of a cart page.This could be done by using bright or contrast colors,using correct typography and using appropriate space.
Tip #6: Using Breadcrumbs
As I already mentioned above that its very easy for the customers to lose their sight on ecommerce websites that have a wide variety of categories and products.Therefore using breadcrumbs would be a great idea to let them know where exactly they are.Breadcrumbs also help users to go back to the pages or sections from where they had clicked the link to come to the present page.
Tip #7: Offers & Promotions
Let’s not ignore the truth that everyone of us likes to see promotional banners and offers because we love to get great products at best possible price.So,never shy to include offers on your homepage which will help you not only to encourage the users to stay on your website but also to increase the sales on your ecommerce website.Another important tip to use offers & promotions on your website is to include a sense of urgency with them so that the users should not postpone their decision to use your offer & buy the products from your website.
Tip #8: Security Assurance
Having security elements on your website encourages users to buy the products by revealing their confidential payment details on your website.Having the whole checkout & payment process on a secured layer (https) boost the level of confidence among users to enter their credit card or bank details for purchasing the products on your website.
Tip #9: Easy Checkout
Studies have proved that the e-commerce websites which have checkout process of more than a minute will generally have higher abandonment rate because users may find it time-consuming to complete the checkout form and therefore they may decide to quit your website in frustration.To avoid this situation,try to eliminate unnecessary form fields during the final checkout on your website.
Tip #10: Fast Loading Speed
Business analysts have proved that an e-commerce website which takes more than 5-7 seconds to download webpages have higher bounce rate and higher abandonment rate because the users literally hates to wait especially when there are lots of options available to them.You can check the loading speed of your website through the tools like http://tools.pingdom.com and if you find your website pretty slow (taking more than 7 seconds to load),then you must consult your ecommerce web developer to fix the slow download issue.
I am sure that if you apply above mentioned tips on your ecommerce website,you will definitely see an increase in conversion rate of your website.Drop me an email at firstname.lastname@example.org if you would like to share your experience with me.