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It’s time to create or recreate your website with these best features

If you run a small business, you need a website. A website can help you to grow your small business. 

If you already have a website but are not getting any sales or leads from it, maybe it’s time to redesign your website. And if you don’t have a business, it’s time to create a fresh website.

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Creating a website is a different thing and getting business out of it is different. If you have been using a website for your business already, you probably know what I mean.

But the question is “what are the features that a website must have?” or “what are the features that I should have on my website to grow my business?“.

In this blog post, I’ve got you covered. Here, I’ve shared 6 great features to add while developing or redesigning your website.

Let’s start!

#1 Live chat

A live chat is no more a fancy feature to be integrated with a website. It’s rather a mandatory feature that every business website should have.

A live chat feature can help you in many ways, mainly below:

  • It enables your potential customers to chat with you when they visit your website.
  • You can quickly and instantly resolve the queries of your potential clients and encourage them to do business with you.
  • A live chat can also work as a tool for you to provide great support to your existing customers so that they don’t have to call you or email you.
  • Not everyone is using a live chat feature on their sites, so it’s a competitive advantage that you can leverage.

What’s more!

If your developer is using WordPress to create your website, adding a live chat shouldn’t take more than a few minutes.

So, the next time when you hire a web developer to create or revamp your website, make sure that they add an exit-intent popup to your site.

#2 Exit intent popup

An exit intent popup is a type of widget that is displayed when a visitor is about to leave your website. 

The purpose of an exit intent popup is to try and get the visitor to stay on your website, by offering them something that they may be interested in. For example, you may offer them a downloadable case study if they fill out a contact form.

Adding an exit-intent popup to your website can definitely increase the number of leads for your business. It’s really worth giving a try. 

The good news is that it doesn’t take much effort or cost to integrate an exit intent popup with your website. 

So, when you hire a website developer to create or redesign your website, do ask them to integrate an exit intent popup.

#3 Intuitive forms

If you are creating a business website and if the customer leads matter to your business a lot, then you must consider adding intuitive & user-friendly web forms. 

A form on your website will enable you to receive more leads for your website. However, the key is to create intuitive forms.

Here are some of the best tips to add a form to your website.

  • The length of the form should be short so that it doesn’t take more than 8-10 seconds for your customers to fill them out.
  • The design of your website forms must be mobile-friendly so that mobile users can also easily access them and fill them out.
  • The forms must be validated for all the fields so that the users should not be able to add the wrong details in the wrong form fields.

#4 Add a blog

If you are serious about getting leads and sales from your business website, you must consider adding a blog to your site. 

Under this blog section, you can keep posting fresh & interesting posts regularly.

How can a blog help your business website?

  • Various studies have shown that a website with a blog tends to get rank higher in search engines and get leads.
  • A blog can also build your brand and establish yourself as an expert in your field.
  • And if you’re selling products or services, a blog can be a valuable tool for driving sales and generating leads.

So, if you are designing or redesigning your website, don’t forget to ask your web developer to add a blog to your site.

#5 Call to action

A call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now,” “find out more,” or “visit our website.” 

A CTA can be in the form of a text link, button, image, or any other clickable element that directs the user to take a specific action. 

The purpose of a CTA is to prompt the user to take the desired action, such as subscribing to a newsletter, downloading a white paper, or making a purchase.

How can a CTA (call to action) help your website to get business?

CTAs can help your website to get business in a number of ways.

  • First, they can encourage visitors to take a specific action that will lead to a sale, such as signing up for a newsletter or making a purchase.
  • Second, they can help to build brand awareness and create a more positive association with your website.
  • Finally, CTAs can increase traffic to your website by encouraging visitors to share your content or visit your site again in the future.

Now that you know the benefits of using CTA for your website, ask your website developer to add appropriate CTAs to your website while designing or revamping it.

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