Why SEO is important for your website?
Search Engine Optimisation, or SEO, is all about making your website more visible to search engines like Google.
It’s important to be visible on search engines because that’s where most people get their information.
If you’re not showing up on the first page of a search engine, then you’re basically invisible.
SEO helps you to get more sales and customers because people will find you online when they’re looking for products or services just like yours. It’s also a great way to get your name out there and build your brand.
What is a website structure?
A website structure is the foundation of your website. It’s what people see when they come to your website.
Most people think that a website is just the design and the content. But it’s actually everything that they see and interact with.
The structure of your website may include a navigation menu, URLs, links, etc.
It won’t be wrong to say that the structure of your website can make or break your online business.
It is therefore very crucial for your website developer to consider the structure of your site as the most important part of your web development process.
In this blog post, we have shared a few ways in which you or your website developer can create an SEO-friendly website structure.
How can your website developer create an SEO-friendly structure for your website?
#1 internal linking
The key to ranking higher on search engines is to make sure that your website is properly indexed.
You need to ensure that Google and other search engines can crawl through your website and find all the pages that you want them to index. To do this, you need to have links within your website that point at the other pages.
Internal linking among web pages & blogs can help to boost your website SEO.
Internal links are hyperlinks that point from one page on a website to another page on the same site. These links allow search engines to determine which pages are important and which are not because pages with more internal links are considered more relevant to their users.
Therefore, you must ask your web developer to use a plugin such as “Internal Link Juicer” that will help you to link your web pages to the specified keywords automatically.
#2 SEO-friendly URLs
When it comes to search engine optimization, your URLs are the most important elements of your website.
If you want to rank well in search engines, you need to have a URL that’s easy for people to remember but also easy for search engines to crawl and index. That means your URLs should be short, relevant, and descriptive.
It’s important to have SEO-friendly URLs on your website because Google prioritizes certain types of results over others.
When you search for something in Google the results that are more likely to appear at the top of your search results are the ones that Google deems to be the most relevant.
Fortunately, if you’re using WordPress for website development, you can easily enable the SEO-friendly URLs through the permalinks section.
You just need to access the admin area of your WordPress website and go to Settings > Permalinks and then select Post name.
Recommended post: Why WordPress is a great option for website development
#3 Easy navigation
The menu navigation on a website is one of the most important things for both SEO and user experience.
If you really want to create an SEO-friendly website, you must make sure that the navigation of your website is intuitive and easy to use.
Building a website with clean and intuitive navigation is an important part of search engine optimization because it makes it easier for people to find what they’re looking for.
A simple way to do this is by making sure you have a clean & visible menu (with all the important links of your website) on the top & bottom of all the pages. It will help both the users & search engine crawlers to browse your website more efficiently.
All professional website developers know the importance of integrating intuitive navigation with all the websites that they build.
Your website builder needs to make sure that the navigation on your website is structured in such a way that it is easy for the search engines to read and understand.
This is important because if the search engines have trouble understanding how your navigation is structured, they may not be able to crawl your site correctly.
Recommended post: 7 Tips to make your website menu look great
What are breadcrumbs?
Breadcrumbs are a series of links at the top or bottom of your page that let people know where they are on your website. They’re usually a series of text links with “Home”, “About Us”, “Products” and so on.
In other words, breadcrumbs are the links that appear in the breadcrumb trail at the top or bottom of a website’s pages, which help users navigate back to higher-level pages in the site hierarchy.
Breadcrumbs help users quickly and easily navigate back to higher levels of the site. Also, breadcrumbs are an important element of search engine optimization (SEO).
Experienced website makers always ensure to include breadcrumbs with all the websites that they create to make them SEO-friendly.
So, if you also want to create an SEO-friendly website, your developer must make use of breadcrumbs on all the pages.
#5 Hierarchy of sections & categories
The most important thing to keep in mind when it comes to SEO is the hierarchy of your website.
The hierarchy of your website is based on the hierarchy of your categories and sub-categories. It’s important to create a good hierarchy so that search engines can easily crawl your site and find all of your pages.
Every professional website developer knows that creating an optimized hierarchy of categories on the website is one of the best ways to rank a website on search engines.
#6 Secured browsing
Security is essential for a website to rank on search engines. Security is closely tied with the credibility of a site, so if you want to rank on search engines and build trust with your visitors, you need to be vigilant about security.
The most important part of SEO is ensuring that your website is secure.
If you want to improve your SEO, then you’ll have to work on your overall website security.
Your website developer can help you to secure your site in many ways such as below:
- Choosing an appropriate platform
- Security backend access & credentials
- Restricting the access to critical files
- Choosing a reliable web hosting provider
- Using plugins & themes from a reliable developer
Recommended post: 7 Ways in which a website developer can secure your website