When Facebook changed its algorithm in early 2015 that your page’s organic reach will be based on the content you post, most online marketing professionals & companies were bound to rethink their Facebook marketing strategies. This was the time when Facebook advertising emerged as the best alternative to reach your targeted audience.
Most marketers started to tap into the power of Facebook advertising & it proved to be effective and successful. Had it not been successful, there was no reason for more than 2 million small businesses to use Facebook advertising for growing their revenue.
In this blog post, I will share 5 major benefits of using Facebook advertising for your business:
#1 Targeted Audience
Needless to mention, with billions of users base, Facebook has become a giant platform for advertisers that let them choose their target audience based on their interests, age group, location, behavior, status, activities, and other demographic attributes.
Facebook also offers you to use your existing customer data and create a look-alike audience which helps you to reach new people who are similar to your customer base.
For e.g. if you have a list of 2000 customers who are either your existing clients or potential clients, you can use Facebook’s option of creating a look-alike audience and generating millions of like-minded users based on your list. Isn’t this magical and unbelievable? Some of the best targeting methods are below:
- Tap into recent purchase behavior.
- Get creative with life-event targeting.
- Use custom audiences to nurture leads and build loyalty.
- Create audiences that look like your own targets (“lookalike audiences”).
- Layer targeting options to get super granular with your targeting.
Be it any type of advertising (traditional or Facebook advertising), measuring performance and taking corrective measures have always been key to success. Facebook Insights allows you to understand the engagement behavior of people with your advertisements and page.
For e.g., you can analyze how frequently your ads were served to your targeted audience and how many people actually clicked on your ads which helps you to determine the CTR (click-through rate) of your advert or advert set. You can also see which age group is more interested in your products or services and who likely can become your customers.
#3 A/B Testing
Facebook has introduced its new ‘split ad testing’ tool which helps advertisers to run an A vs B comparison of their creatives and determine which one is performing better than the other one. This option is available in the power editor tool of Facebook which can be used to analyze the ad creatives and take corrective measures to improve the campaign performance.
#4 Wide Reach
We all know that people spend a ridiculous amount of time on social media and Facebook is one of the most preferred social platforms today. According to some studies an average person spends 28 percent of his or her time online on social networks–or 1.72 hours per day.
Having said this, Facebook advertising can enable businesses to reach the masses and promote their services and products because Facebook is where your future customers hang out.
#5 Facebook’s organic reach is pretty much dead
It will be strange for you to know that if you have a business page, your updates may be shown to even less than 0.5 percent of your fans, on average. It’s Sad but true. For the last few years, Facebook has been reducing the visibility of business pages in people’s news feeds, frustrating business owners everywhere. So, you definitely need to use Facebook ads to show up your business to new customers. At the same time, the good news is that you don’t need a huge budget to advertise your business on Facebook.