The success of any Facebook advertising campaign, to a large extent, depends on the selection of an appropriate target audience.
Facebook is no more Just A Fun Place to hang out. After forging partnerships with the data brokers like Acxiom, Facebook probably knows a whole lot more than whether you spent more time in Farmville or Candy Crush Saga. Or You getting married soon. What do you love to read & a lot more?
Facebook advertisers can use this data to target audience segments through thousands of different purchasing behaviors.
Now the question arises “How to perform the best ad targeting on Facebook?“.
In this blog, I am going to share the 4 best strategies for Facebook ad targeting.
#1 Facebook Custom Audiences
What is Facebook Custom Audience?
Custom Audience is an effective method to serve Facebook ads to your existing contacts.
How to create Facebook Custom Audience?
Custom Audiences are created by uploading your customer phone list, or purchaser/subscriber email list in CSV or TXT format, to Facebook. Another way to create a Custom Audience is based on your site visitors (you can define the specific page visitors), or on specific actions taken within your game or app.
#2 Lookalike Audience
Now, this is something which I personally like a lot.
Because through Facebook’s Lookalike Audience, advertisers can widen the span of their targeted users. It works in a very interesting yet simpler way.
Let’s say you have a list of your existing customer’s emails or the website traffic data for which you have already created a custom audience (as shown above).
Now, using the Facebook Lookalike Audience feature, you can widen the audience span beyond your reach but still target people with highly specific profiles that are similar to your custom audience.
#3 Detailed Targeting Options
Detailed targeting is one of the major & most commonly used targeting tools. Layered targeting allows you to target users of a specific demographic with particular interests & behaviors.
For instance, you’re a Singapore-based travel company and want to target your advertisements to married couples who love to travel frequently. In this case, you will choose the options something like the one below.
#4 Age, Gender & Location Targeting
Age-based audience targeting can be important especially if your business offers different products for different age groups, for e.g insurance and health policies or apparel.
Gender-based targeting sometimes can be defined easily based on your product type and sometimes you don’t even know which gender could have a greater interest in your products. The best way for you to determine this is to split your ads for both genders and see the results.
Location-based targeting is a no brainers option to serve the ads according to the region that your business covers. If your business supplies products or services to local customers, then you can select states or cities however if you can supply your products overseas, then there is no limit for you to target.
Do you know that 8 out of 10 Facebook advertisers don’t get the desired results from their advertising campaigns? In most cases, the reason that Facebook ads don’t work is that the advertisers don’t choose the correct audience for their ads. With the correct understanding & targeting of the audience, you will definitely get desired results from your campaigns.