Want to get the most from your eCommerce website? If your answer to any of the below questions is ‘No’ more than 3 times, then it’s time to seriously consider optimizing your eCommerce website.
Does your eCommerce website have:
Did you know that using product videos on your eCommerce website can increase your conversions by more than 100%? If you are not having it, you are really missing your market share. Of course, getting a professional video done can be a bit expensive but trust me, it’s really worth it. The more information you share with your users about your product’s benefits and usage, the more your users will be comfortable buying products from you.
Just like product videos, existing customers’ testimonials also help prospective customers build trust in your products. In the absence of product testimonials, your website users are not comfortable buying the products because they want to know if your products have really helped other people also.
Buying online through eCommerce websites involves sharing of confidential data which includes the personal information of users along with their payment details. The absence of security badges on an eCommerce website can affect its sale a lot. By displaying security badges from 3rd party audits, you tell your visitors to know that you care about their safety and security.
You can’t expect a good amount of sales from your eCommerce website unless you mention your shipping terms clearly. Not only this, but you also need to make sure that your shipping cost shouldn’t affect the budget of your prospective customers.
Various studies have shown that 30% of abandoned shopping cart orders are because of the higher shipping rates.
Note: You may like to read my blog on 4 weapons to regain your abandoned cart customers
Optimized Loading Speed
Did you know that slow loading speed is one of the major reasons for the failure of an eCommerce business? You must always make sure to test the loading speed of your eCommerce website through various tools like tools.pingdom.com. If the loading speed of your website is more than 7 seconds, then you must consider this as a serious issue and get it fixed by your website developer.
If your online store has been developed using WordPress, then there are plenty of site cache plugins available that your WordPress developer can use and optimize the loading speed of your website.
Mobile Responsive Store
With the increase in the number of device users, it has become imperative (not fancy) to have a mobile-friendly eCommerce website. Users like to browse the products on the go and by not having a mobile-responsive online store, you are losing a big, really big share of online sales.
If your eCommerce website is built on WordPress, then you don’t need to worry because most WordPress themes come with mobile responsive design.
Restricting your users to pay through your preferred payment method may have serious implications on your eCommerce sales. You must always make sure to provide as many payment methods as you can. There are several payment gateways these days who offer not only credit cards, but also provide the option to pay with a debit card and internet banking too. I’ve noticed that most of the eCommerce websites would restrict their users to pay with credit cards only.
Although there is not any sure-shot way to grow sales from an eCommerce website but by following the above checklist, you will at least ensure the basic qualities to retain the targeted users on your website.