Redesigning an eCommerce website can be a game changer for businesses especially if it’s a long-time due redesign.
If the new look of the website is better than the previous one, then it’s definitely going to give a boost to sales however at the same time, if the new website design is not accepted by the customer, it can affect the sales adversely.
The question arises “Why should you get your online store redesigned?” or “When it’s the correct time to redesign your eCommerce website?“.
In this post, I am going to share 5 major reasons for an eCommerce website redesign.
In most cases, redesigning online shops is because of obsolete technology. In order to cope with the ever-changing web technologies, it’s essential to redevelop the whole website otherwise it may affect the users-experience and the website’s functioning too.
For eg. recently, with the increase in the usage of smart devices for accessing information online, most eCommerce businesses have either got their website redesigned for mobile responsiveness or they’ve already hired web developers to do this redesigning job for them.
#2 New features
With the changing business requirements, webmasters would incorporate new features to their eCommerce websites. Sometimes, these changes are so huge that the websites are often required to redesign.
Cut-throat competition is also a major reason for incorporating new features in the online shop. When you observe that your competitors have already added new features on their websites for boosting their online sales, you can’t avoid having a better feature on your eCommerce website too.
#3 Lack of conversions
When there are no or low conversions from a website despite increasing traffic, it must be considered as the best time to redesign. Getting traffic to the website is one thing, but converting them into paid customers is another thing.
With the redesigning of the whole eCommerce setup or some of the important sales pages, you can expect to generate some additional revenue from the existing traffic on your website.
This is definitely an obvious reason to get the website redesigned so that it aligns with the new branding of the organization. Having the old website in place after the rebranding could mislead your customers because your website will represent a wrong image.
#5 Change of CMS
Another major reason for redesigning your website is the change in the current CMS. If you’re not happy with your existing CMS, you may like to switch to WordPress.
If you want to switch your website over to WordPress CMS, you need to hire a WordPress developer to redesign your site. WordPress is a content management system that is used by millions of people around the world and is known for its ease of use and flexibility.
A WordPress developer will be able to take your existing website and turn it into a WordPress site, making it easy for you to manage your content and keep your site up-to-date.
Recommended post: 6 Major reasons why most web developers use WordPress to create websites
If you really feel that your eCommerce business matches any of the circumstances mentioned above, then the only right time to redesign your website is now!